Label Design Influences Perception

Label Design Influences Perception

Label design can make or break the success of a new product, or the continued popularity of an older item.  An attractive label design combined with a good price will tempt a consumer to try something new. An outdated label will often be perceived as an outdated product.  Most of our favorite products have changed logo or label designs multiple times over the years. The following are some examples of label or logo changes for the better: (more…)

What Questions to Ask Before Hiring a Graphic Design Agency

What Questions to Ask Before Hiring a Graphic Design Agency

The process of hiring a graphic design agency should not be taken lightly. There are a multitude of agencies out there, making it difficult for someone outside the field to determine which agency is the best match for your company. Here are some crucial questions to ask yourself while you’re investigating different graphic design agencies to determine which one is best for your company’s needs: (more…)